SEMA’S Top 10 New Products Page 2

November 12, 2001

If keeping kids occupied isn’t your problem, perhaps you need a secure place in your pickup to transport your canine. The folks from Speed Weasel (yes, that’s the company’s name) would like to sell you the wonderfully named Bedwaggin’. It’s basically a portable kennel (or “safe canine transportation system” if you prefer) that latches to a bar that you attach to the front of your pickup’s bed. Available beginning in January 2002 in a single size ¾ 38-by-25-by-26 inches, to fit dogs up to 70 pounds ¾ the company plans larger and smaller sizes soon thereafter. Prices for the one-piece unit range from $240 to $290, depending on color. And like so many others, Speed Weasel is looking for sales outlets. “That’s why we’re here at the show,” said president Laura Di Mario.

Gear Boot SEMA 2001

Gear Boot SEMA 2001

At first glance, Studio Futuro’s Stars & Stripes Gear Boot would appear to be another attempt to capitalize on post 9/11 patriotism. Such is not the case. “I discovered the fabric in Italy in May,” said Raymond Gillabert, Studio Futuro’s International Marketing Manager, of the American flag-pattern gear boot cover. The company is a division of the Italian automotive accessory firm Conrero, makers of “high-quality, hand crafted” steering wheels, shifter knobs, boot covers and frames. “We use carbon fiber, titanium, the real stuff,” Gillabert emphasized, adding, “a standard size boot cover, which fits about 80 percent of all vehicles, costs $49.” The larger sizes depend on “how the boot cover is designed and attached to the shifter.” The patriotic gear boot is available from CFI Motorsports in Dover, New Jersey,www.cfimotorsports.com.

Cool Clocks 2001 SEMA

Cool Clocks 2001 SEMA

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Appealing to the more traditional auto enthusiasts’ desire to show his or her marque preference, Dearborn, Michigan’s Cool Clocks offers the “patented design, real steel, chrome finish” Air Filter Clocks. That’s right, they’re quartz movement clocks that look like your car or truck’s air filter. According to Sharon Shelton, her brother, electrical engineer Randy Shelton, thought up the idea for the clocks, and for the last three to four years has been securing licenses from Ford, DaimlerChrysler, and very recently, Chevy, to produce a wide selection. There’s also a U.S. Route 66 clock for every state that the “mother road” passed through. Shelton said that the clocks are available in Minnesota’s Mall of America, several craft malls “mainly in the Detroit area,” and onwww.choicemall.com/coolclocks. Retail prices range from $30 to $50.

Magna Supercharger SEMA 2001

Magna Supercharger SEMA 2001

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We thought we should give you at least one real performance part, so how about a supercharger system that can increase your engine’s horsepower substantially? Magna Charger’s 4.8-liter GM Supercharger System adds up to 77 horses, is 50-state-emissions legal and comes with a three-year/36,000-mile powertrain warranty. “What sets it apart is a proven, positive displacement Eaton supercharger,” said Kevin McMillan, R&D Manager for Magnuson Products Inc. “It’s one of the few systems designed to run on 87-octane gas and the only supercharger system with a powertrain warranty.” Priced at $3,630, the system should take “a Saturday do-it-yourselfer about four-to-six hours to install,” McMillan added, “or we have approved distributors that can do it for you.” Asked who the prime consumer is for such a system, he answered, “We’re going after people who have tow vehicles, who pull a horse trailer and the like, who need long-running dependability. We’re not getting into the racing thing.” You can check outwww.magnacharger.com .

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