Frankfurt Auto Show 2001Enlarge Photo
When the doors opened for the media days at the biannual Frankfurt Auto Show (IAA), optimism was in evidence if not buoyant. Despite the potential of a global recession, a majority of manufacturers were positive about the future. On the product side, an unprecedented unveiling of 57 new vehicles promised an exciting show.
By the end of the first media day, the mood throughout the massive exhibition site had changed to one of sadness. It was around 3.00 p.m. when word started to get around that a mammoth terrorist attack had just occurred in the U.S. At first some thought it was a joke – but then as the horror and magnitude of the incident became apparent, the hearts and thoughts of everyone was far removed from the excitement of the unveiling of new cars.
It was during the worldwide premiere launch of the new Hyundai Coupe that the presenter was made aware of what was happening. He immediately informed the gathered crowds and politely stopped the presentation and just pulled the cover off the car.
The second media day was very somber with long faces on everyone – whatever their nationality. The world was in mourning and nobody was in the mood to celebrate the glitter of an auto show. Nonetheless it was decided that the show must go on – although many suggested the organizers should cancel the show, the general sentiment was that would be just what the terrorists would want. Life does go on, for the fortunate.
Smart Tridion concept Frankfurt 2001Enlarge Photo
MG Rover X80
2002 MG X80Enlarge Photo
2002 Skoda SuperbEnlarge Photo