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April 3, 2008 http://www.thecarconnection.com/fullreview/lincoln_town-car_2003

  TCC Team
TCC Team

2003 Lincoln Navigator by TCC Team (4/29/2002)

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The Lincoln Town Car has become something of an up-market anachronism, a definition of luxury that no longer fits the times. Its massive size, boulevard ride and boxy styling recall a generation of vehicles that have become all but extinct—along with Town Car retail customers. With an average age of 70, they’re part of a rapidly shrinking market, leaving few buyers beyond the limo companies that have made the big Lincoln their urban mainstay.

Even long-loyal fleet buyers began turning their backs when the last-generation Town Car hit the road. In a clear example of why Ford Motor Co. is in so much trouble, the car totally the missed the mark. In a foolish attempt to become more contemporary, the Town Car became a bit rounder and a good deal smaller where it counts—in the back seat and trunk.

That’s a mistake Lincoln was intent on correcting when it began working on the 2003 iteration. The interior is big enough for the starting line of a professional basketball team to stretch out in. And the trunk is more than roomy enough for a foursome of PGA golfers.

But Lincoln planners were also well aware that simply giving back the space they had taken away wouldn’t be enough to make the Town Car relevant in today’s luxury car market, which is dominated by upscale imports from Germany and Japan.

So there’ve been plenty of other changes made on the ’03 model and they offer at least a hint of where the automaker intends to go in the coming years as it tries to win buyers back from the imports.

Throwback philosophy

If the Town Car looks like a throwback, it is in many ways. That starts with the basic platform, which has been around for decades. But for 2003, it undergoes some key upgrades.

2003 Lincoln Navigator by TCC Team (4/29/2002) GET CURRENT PRICING GET AN INSURANCE QUOTE The Lincoln Town Car has become something of an up-market anachronism, a definition of luxury that no longer fits the times. Its massive size, boulevard ride and boxy styling recall a generation of vehicles that have become all but extinct—along with Town Car retail customers. With an average age of 70, they’re part of a rapidly shrinking market, leaving few buyers beyond the limo companies that have made the big Lincoln their urban mainstay. Even long-loyal fleet buyers began turning their backs when the last-generation Town Car hit the road. In a clear example of why Ford Motor Co. is in so much trouble, the car totally the missed the mark. In a foolish attempt to become more contemporary, the Town Car became a bit rounder and a good deal smaller where it counts—in the back seat and trunk. That’s a mistake Lincoln was intent on correcting when it began working on the 2003 iteration. The interior is big enough for the starting line of a professional basketball team to stretch out in. And the trunk is more than roomy enough for a foursome of PGA golfers. But Lincoln planners were also well aware that simply giving back the space they had taken away wouldn’t be enough to make the Town Car relevant in today’s luxury car market, which is dominated by upscale imports from Germany and Japan. So there’ve been plenty of other changes made on the ’03 model and they offer at least a hint of where the automaker intends to go in the coming years as it tries to win buyers back from the imports. Throwback philosophy If the Town Car looks like a throwback, it is in many ways. That starts with the basic platform, which has been around for decades. But for 2003, it undergoes some key upgrades. 2003 Lincoln Navigator by TCC Team (4/29/2002) GET CURRENT PRICING GET AN INSURANCE QUOTE The Lincoln Town Car has become something of an up-market anachronism, a definition of luxury that no longer fits the times. Its massive size, boulevard ride ...