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2010 Ford F-150 Review

September 17, 2009

STYLING | 7 out of 10

Expert Quotes:

The front end emulates Ford’s Super Duty work trucks
Cars.com

F-150 SVT Raptor is about as subtle as the feeling one gets sitting on a cactus
Car and Driver

Interior is both attractive and functional
Kelley Blue Book

Few would argue that the latest generation of Ford’s venerable F-150 pickup is understated, and with the introduction of the edgy new Ford F-150 SVT Raptor high-performance off-road edition, the truck lineup is more pronounced than ever.

The 2010 Ford F-150 is Ford’s signature pickup truck, a workplace mainstay that has been among the best-selling vehicles in the country for decades. One of the keys to the F-150’s staying power is its incredible versatility and diversity of body styles—Cars.com writes that, “for 2010, it comes in 10 trim levels” comprised of “three cab styles: regular, extended and crew cab.” The potential combinations are “mind-boggling,” according to Edmunds, and virtually guarantee that there is a 2010 Ford F-150 to meet your needs. Compared to the previous generation, Kelley Blue Book writes that this F-150 is “much huskier, with an imposing front end, strong shoulders and a deep, deep pickup box.” The various trims are primarily distinguished by their grille treatment, which Cars.com says begins “with a simple one on the base XL and topping out with mesh grille inserts for the highest trim level.”

The 2010 Ford F-150 SVT Raptor is significantly more distinct, however, and Jalopnik reports that “the agile, performance truck was designed to give the impression it is always on the move.” The Raptor is nearly seven inches wider than a standard F-150, and reviews read by TheCarConnection.com love the aggressive styling modifications, which include a grille with the word “FORD” carved into it and numerous SVT badges.

Beginning several years ago, Ford made a major investment in its interiors, and the results have been impressive. With the new F-150, Ford has continued its interior styling improvements, and Kelley Blue Book calls the latest cabin “both attractive and functional.” Consumer Guide adds that the “gauges are easy to read,” although the “audio and climate controls are mounted high, just out of easy reach.” Compared to most other Ford vehicles, Cars.com writes that “the interior includes enlarged buttons” which are easy to manipulate even with large work gloves on. Differences on the SVT Raptor are minimal, with Car and Driver finding that the “inside is a mostly standard F-150 cabin, which is a pretty pleasant place to start.”

Conclusion

The 2010 Ford F-150 lineup looks tougher than ever, with bold styling that stands out regardless of the surroundings.

STYLING | 7 out of 10Expert Quotes:The front end emulates Ford’s Super Duty work trucksCars.comF-150 SVT Raptor is about as subtle as the feeling one gets sitting on a cactusCar and DriverInterior is both attractive and functionalKelley Blue Book Few would argue that the latest generation of Ford’s venerable F-150 pickup is understated, and with the introduction of the edgy new Ford F-150 SVT Raptor high-performance off-road edition, the truck lineup is more pronounced than ever. The 2010 Ford F-150 is Ford’s signature pickup truck, a workplace mainstay that has been among the best-selling vehicles in the country for decades. One of the keys to the F-150’s staying power is its incredible versatility and diversity of body styles—Cars.com writes that, “for 2010, it comes in 10 trim levels” comprised of “three cab styles: regular, extended and crew cab.” The potential combinations are “mind-boggling,” according to Edmunds, and virtually guarantee that there is a 2010 Ford F-150 to meet your needs. Compared to the previous generation, Kelley Blue Book writes that this F-150 is “much huskier, with an imposing front end, strong shoulders and a deep, deep pickup box.” The various trims are primarily distinguished by their grille treatment, which Cars.com says begins “with a simple one on the base XL and topping out with mesh grille inserts for the highest trim level.” The 2010 Ford F-150 SVT Raptor is significantly more distinct, however, and Jalopnik reports that “the agile, performance truck was designed to give the impression it is always on the move.” The Raptor is nearly seven inches wider than a standard F-150, and reviews read by TheCarConnection.com love the aggressive styling modifications, which include a grille with the word “FORD” carved into it and numerous SVT badges. Beginning several years ago, Ford made a major investment in its interiors, and the results have been impressive. With the new F-150, Ford has continued its interior styling improvements, and Kelley Blue Book calls the latest cabin “both attractive and functional.” Consumer Guide adds that the “gauges are easy to read,” although the “audio and climate controls are mounted high, just out of easy reach.” Compared to most other Ford vehicles, Cars.com writes that “the interior includes enlarged buttons” which are easy to manipulate even with large work gloves on. Differences on the SVT Raptor are minimal, with Car and Driver finding that the “inside is a mostly standard F-150 cabin, which is a pretty pleasant place to start.” ConclusionThe 2010 Ford F-150 lineup looks tougher than ever, with bold styling that stands out regardless of the surroundings. 2010 FORD F-150 STYLING | [7 out of 10] Cars.com: “The front end emulates Ford’s Super Duty work trucks” Car and Driver: “F-150 SVT Raptor is about as subtle as the feeling one gets sitting on a cactus” Kelley Blue Book: “Interior is both attractive and functional” Few would argue ...

Read More of this Review:

  1. styling
  2. performance
  3. quality
  4. safety
  5. features

Other Choices:

As soon as GM introduced its redesigned full-size trucks in 2007, they became favorites because of their advancements in ride, handling, refinement, and interioe appointments. However, Ford has edged to the front in some areas. Interior packaging is a strength of the new F-150; the cab floors of competitive trucks are not flat (GM and Dodge) like the Ford or can't be accessed at all (Toyota). When we reviewed the 2009 Dodge Ram, we praised its on-road handling (a benefit of a link-coil rear suspension). The F-150 comes close to matching the Dodge's on-road ride but delivers greater payload and towing capabilities plus more steering feel, something we felt the Dodge could have used more of. While introduced with much fanfare in 2007, Toyota's Tundra lags well behind the domestics in terms of ride dynamics and features. Unless you are staunchly brand loyal, there's not much reason to choose the Toyota over the Ford…or the Dodge or GM models. The availability of a Hybrid models of the GM trucks might make the difference to some buyers.

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See the Ford F-150 in Other Years:

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