The Hummer H3, which was discontinued a couple of years ago, might have been visually a rival, but it never attracted the legions of serious off-roaders in the way the Wrangler does.
Currently there are two main rivals: The Nissan Xterra has a rigged look, and serious off-road versions to tough enough for boulder-scrambling, but ultimately it's not as entirely dedicated to the task as the Wrangler.
There's also the Toyota FJ Cruiser; it's the Wrangler's closest rival for pure style; it gets its retro design from the 1960s FJ, yet has modern components from the Toyota 4Runner that are a bit more road-friendly than those of the Wrangler.
The 4Runner itself is more of a conventional SUV, but it hasn't given up its tough truck side in recent years and when properly equipped it could make a softer alternative to the Wrangler Unlimited.
|2012 Jeep WranglerBrowse Used Listings||2012 Nissan XterraBrowse Used Listings||2012 Toyota 4RunnerBrowse Used Listings||2012 Toyota FJ CruiserBrowse Used Listings|
|17 MPG City / 21 MPG Hwy||15 MPG City / 22 MPG Hwy||17 MPG City / 23 MPG Hwy||15 MPG City / 20 MPG Hwy|
|Gas V6||Gas V6||Gas V6||Gas V6|
|4WD Sport Utility Vehicles||2WD Sport Utility||Sport Utility Vehicle 2WD||Sport Utility Vehicle|
|4WD 2-Door Sport||2WD 4-Door Automatic X||RWD 4-Door V6 SR5 (Natl)||RWD 4-Door Automatic (SE)|
|4-Wheel Drive||Rear Wheel Drive||Rear Wheel Drive||Rear Wheel Drive|
|2 Door||Sport Utility||Sport Utility Vehicle||4 Door|
|Manual||Automatic||Automatic w/Manual Shift||Automatic|