In a short time, Hyundai has made huge strides with its Equus, as well as the Genesis, which together comprise a luxury lineup that's differentiated in sales, service, look and feel, if not brand name.
The most direct competition for the Equus comes from within the showroom, as the Genesis sedan is new for 2015 and carries many important updates.
Elsewhere, it comes close to Japanese luxury marques.
In several decades of building the Lexus brand with standalone dealerships and products that really take on the German stalwarts, Lexus has an enviable reputation with its LS, which is, like the Equus, a little sterile.
And while not quite as large, Infiniti's new extended-wheelbase Q70 makes a decent competitor, although it too is somewhat more driver-focused.
The big German sellers are in the same size class, but it's hard to think of someone stepping down from the BMW 7-Series or the Mercedes-Benz S-Class into an Equus if they're at all brand-snobbish--and the same holds true for the Audi A8, which may have some great tech features, such as its Google Earth maps, but its look isn't so distinct.
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|2015 Hyundai EquusBrowse Used Listings||2015 Audi A8 LBrowse Used Listings||2015 BMW 7-SeriesBrowse Used Listings||2015 Jaguar XJBrowse Used Listings||2015 Lexus LS 460Browse Used Listings||2015 Mercedes-Benz S ClassBrowse Used Listings|
|15 MPG City / 23 MPG Hwy||14 MPG City / 36 MPG Hwy||13 MPG City / 31 MPG Hwy||15 MPG City / 27 MPG Hwy||16 MPG City / 24 MPG Hwy||13 MPG City / 26 MPG Hwy|
|Premium Unleaded V-8||Intercooled Supercharger Premium Unleaded V-6||Intercooled Turbo Premium Unleaded I-6||Intercooled Supercharger Premium Unleaded V-6||Premium Unleaded V-8||Twin Turbo Premium Unleaded V-8|
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|4-Door Sedan Signature||4-Door Sedan 3.0T||4-Door Sedan 740i RWD||4-Door Sedan RWD||4-Door Sedan RWD||4-Door Sedan S550 RWD|
|Rear Wheel Drive||All Wheel Drive||Rear Wheel Drive||Rear Wheel Drive||Rear Wheel Drive||Rear Wheel Drive|
|Sedan||quattro LWB Sedan||Sedan||Sedan||Sedan||Sedan|
|Automatic w/OD||Automatic w/OD||Automatic w/OD||Automatic w/OD||Automatic w/OD||Automatic w/OD|