Beyond the more expensive 3-Series, there aren't many direct model-per-model competitors to the 1-Series.
In terms of body styles (2+2 coupe and convertible), the Ford Mustang GT comes closest, but because of its domestic roots, we doubt there will be much cross-shopping between these two.
A more realistic competitor is the V-6-powered Infiniti G37 Coupe, although the G37 is not offered as a convertible.
Those looking for a track-worthy car that has head-turning potential and a truly unique driving experience might consider the RX8, though this little Mazda isn’t that practical or fuel-efficient.
Finally, a 135i Coupe roughly aligns in price with a 328i Coupe—it’s worth considering whether you'd trade a more comfortable driving experience and better styling overall for less power.
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|2009 BMW 1-SeriesBrowse Used Listings||2009 Mazda RX-8Browse Used Listings||2008 BMW 3-SeriesBrowse Used Listings|
|17 MPG City / 28 MPG Hwy||16 MPG City / 23 MPG Hwy||14 MPG City / 30 MPG Hwy|
|Gas I6||Gas Rotary||Gas I6|
|2-Door Coupe 128i SULEV||4-Door Coupe Manual Sport||4-Door Sedan 328i RWD SULEV|
|Rear Wheel Drive||Rear Wheel Drive||Rear Wheel Drive|
|2 Door Coupe||4 Door Coupe||4 Door Sedan|
|Detailed Spec Comparison|
|2009 BMW 1-Series vs. 2009 Mazda RX-8||2009 BMW 1-Series vs. 2008 BMW 3-Series|