New & Used Kia Soul: In Depth
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The Kia Soul is a hatchback with a vivid visual personality--one that's given it a leg up in establishing its new nameplate. While other boxy vehicles like the Nissan Cube and Scion xB have withered on the sales vine, the Soul has become one of Kia's most popular vehicles in the U.S.--and that's in part because of its kicky look.
First shown in production form at the 2008 Paris auto show, the first Kia Soul was designed at the company's U.S. headquarters near Irvine, California, credited to Mike Torpey under the design leadership of Peter Schreyer.
A redesigned version of the Soul emerged in 2014, with more power and a much better interior. Engine options include a pair of four-cylinders, with manual and automatic transmissions on offer. Crash-test ratings have improved on the new Soul as well. The latest version also is now offered as an electric car--the Kia Soul EV, with 93 miles of battery-powered driving range.
It's assembled in South Korea, but there's speculation that the Soul will be the first vehicle Kia assembled in a new plant it will build in Mexico.
Kia Soul history
The Soul went on sale in 2009 with a Web-driven marketing campaign that featured hamsters driving, and borrowed characters from Nickelodeon's lineup of cartoons. But the Soul is a more serious effort than that all seems. The hatchback's pitched directly against the likes of the Toyota Matrix, Nissan Cube, Scion xB, Chevrolet HHR and Chrysler PT Cruiser, as Kia tries to establish a larger foothold among younger drivers looking for a dash of style.
Two engines and two transmissions were available in the 2010 and 2011 model years. A 1.6-liter four-cylinder with 122 horsepower was teamed with a five-speed manual in base models, and was rated at 26/31 mpg. More common was a version powered by a 2.0-liter four with 142 hp, which offered an optional four-speed automatic; the EPA rated this combination at 24/30 mpg.
For the 2012 model year, Kia replaced these drivetrains with a new 1.6-liter four-cylinder worth 135 horsepower and 121 pound-feet of torque, a boost of 11 percent. The upgrade is a 2.0-liter four with 164 hp and 143 lb-ft of torque. A six-speed manual is standard, a six-speed automatic an option--and both are rated at 26/34 mpg. Ride and handling on the Soul is predictable, if not exciting, even with the available 18-inch wheels.
The 2012-2013 Kia Soul is one of a set of vehicles found to have overstated fuel-economy numbers. Kia initially submitted figures of 27/35 mpg and 30 mpg combined (or 26/34/29 for the larger 2.0-liter engine) to the EPA, which allows automakers to self-certify fuel economy. On a confirmation check of several vehicles, the EPA found the Soul's actual tested fuel economy to be 25 mpg city, 30 highway with the 1.6-liter engine, or 23/28 (25 combined) with the 2.0-liter engine and automatic transmission or 24/29 mpg with the manual transmission. 2013 Kia Soul Eco models, which earned 29/36-mpg and 27/35-mpg ratings have been downgraded to 26/31 and 24/29, respectively. Owners can register with Kia to receive reimbursement for the gas consumed above and beyond expected levels; more details are found at KiaMPGInfo.com.
Four passengers have ample room in the Soul, while a fifth will be cramped. The second-row seats fold forward to boost cargo area over 53 cubic feet, and the cargo floor lifts to expose more storage area; a fitted cargo organizer separates the space into useful bins.
A 10-year/100,000-mile limited powertrain warranty extends to the Soul, which also comes with power features, iPod connectivity and Bluetooth standard on most versions. A navigation system and the UVO system of voice controls for infotainment are available, although unfortunately you can't get both together as of yet. On the 2013 Soul, Kia improved gas mileage slightly by offering the ISG engine stop-start system as part of an Eco Package.