• fb_100002441833924 avatar George Posted: 1/21/2013 9:19am PST

    Given that speculation is now suggesting a $60,000 entry level for the ELR, I cannot see this as having much of a positive impact AT ALL on the image of EVs/PHEVs as successful market products. I could accept a low to even mid-$50k base price and a well-equipped $60,000 "hit," but anything over that and I would just get a second generation Volt. I am seriously looking at the ELR, but it still has to have at least some economic "value" and at $60k I would just a second Model S with the smaller battery or even more likely the incoming BMW i3 which brings another level of new technology to the driving options. ELR models sitting on the showroom floor without getting quickly onto the streets is going to do NOTHING for either Cadillac or Evs.

  • gdude avatar gdude Posted: 4/11/2013 1:04pm PDT

    Wow you want economic "value" from a luxury make... IMO, $60,000 is not a bad starting price for the ELR, lower would obviously be better but it is right in range. The CTS Coupe starts in the low $40's so it sounds about right to me. The technology that you will get with the CUE system is like nothing else out there. There will be tax credits and Cadillac will surley have an aggressive lease on it. I only wish that it was a 4 door.

  • nozferat avatar nozferat Posted: 5/8/2013 1:54pm PDT

    For EV's to take off they have to be FAR lower priced than this....do you honestly think people who can afford to a buy an IC powered Corolla wouldn't consider a $20K EV with decent range and styling instead?

    When EV's are consistently twice as much as their IC rivals, how do you expect them to take off in sales?

    $60k is outrageously expensive for most people. Considering the average salary in this country is about $50K or less...

  • Chris O avatar Chris O Posted: 1/21/2013 9:44am PST

    Not quite sure how putting Voltec technology in a niche product "represents the transition to the mainstream of electric car tech", but this definitely is one sharp looking car.

  • robok2 avatar robok2 Posted: 1/24/2013 4:39pm PST

    I thought the same thing, then thought perhaps he meant that "if even Cadillac is making EVs (really PHEVs, of course), then they must really be getting mainstream."

    But that's just a guess, of course... I guess Tesla, while respected is seen as only EVs, whereas Cadillac is an old school brand, so making EVs means they've really arrived. But again, just a quick guess.

  • fb_1572360701 avatar John Posted: 1/21/2013 9:08am PST

    Saw this at the Detroit Auto show. Nice ride.

  • dRanger avatar dRanger Posted: 1/21/2013 10:55am PST

    The seats look comfortable.

  • scottf200 avatar scottf200 Posted: 1/21/2013 11:21am PST

    Video loses crediblity with it 16 (vs 16.5) kWh battery remark and stating the ICE has turbo.

  • fb_1001015277 avatar John Posted: 1/22/2013 7:55am PST

    True that. No Turbo. But it is difficult to talk on camera (although that seems to be a voice over).

  • jfed avatar jfed Posted: 1/22/2013 10:05pm PST

    Scottf200 and John you are both correct. It has a 16.5 kWh battery (not a 16 kWh), and it doesn't have a turbo. I flubbed. The video's been updated, and the error has been corrected.

  • fb_1425304620 avatar Joe Posted: 1/21/2013 11:34pm PST

    I had to sit through a commercial and vote on buying stuff at Radio Shack to see this thing? Phooey!

  • fb_1559222512 avatar Xiaolong Posted: 1/22/2013 3:22pm PST

    Volt can use that power seat option from the ELR...

  • nozferat avatar nozferat Posted: 5/8/2013 1:51pm PDT

    A real shame the Volt couldn't look like this....why do they have to dumb down the looks of the lower priced car? This Cadillac is way out of reach for most people..as usual.

  • nozferat avatar nozferat Posted: 5/8/2013 2:01pm PDT

    And what's with all the chrome? For crying out loud, when are American automakers going to drop that gaudy stuff?