• fb_1322599804 avatar Paul Posted: 10/23/2012 7:21pm PDT

    I sell the LEAF for a downtown LA based Nissan dealer. I only sell the LEAF, I won't touch the ICE cars. Given the discussion regarding points 1 & 2, I have some views based on experience.

    Pretty much all of my customers have done the research online, or they have talked to existing LEAF owners. I really can't point to a single one who was browsing and got interested in the LEAF.

    When I was an activist for EVs prior to becoming a salesman for them, I wrote often that the reason the OEMs were against EVs is that in order to market them properly, they would essentially have to denigrate the rest of their product line. You can see how true this is by the lack of effective advertising for plug-in cars.

  • Todd R. Lockwood avatar Todd R. Lockwood Posted: 10/23/2012 2:53pm PDT

    To add to my prior post... I believe Elon is correct. I think a dealer would be conflicted if the Model S was put side-by-side with a luxury gas-powered sedan in the same price range.

  • Todd R. Lockwood avatar Todd R. Lockwood Posted: 10/23/2012 2:48pm PDT

    "In our opinion, once shoppers factor in the cost of charging equipment and the relatively small out-of-home charging infrastructure, it's not such a clear choice."

    Richard, the charging equipment is actually built into the Tesla Model S. All that is needed is a 240V/40A outlet in your garage, identical to the type used for an electric dryer.

    The public charging infrastructure for the Model S is actually quite extraordinary. Tesla is installing 100 "Supercharger" stations in high traffic areas around the country. These will add 150 miles of charge in 30 minutes - about eight times as fast as the garage outlet. And these Superchargers are FREE. When the system is built out, Tesla owners will be able to travel coast-to-coast at no cost.

  • Logician avatar Logician Posted: 10/23/2012 10:43am PDT

    Great review, Mr. Read; thanks for your article.
    But please notice that the apparent "contradiction" between points #1 and #2, does not really exist: he has stated two separate issues, both unfair, one that favors EVs and the other favoring gas cars. At no point he has intended to sum up the balance of the two, as the issues are so distinct that it would be difficult to weight one against the other.

  • richard avatar Richard Posted: 10/23/2012 12:26pm PDT

    Hmm, I'm not entirely sure I agree with that reading. In point #1, Musk says that dealerships can't educate customers about Teslas without diminishing the importance of traditional cars. That's based on the assumption that, given the chance, consumers will always perceive Teslas as superior rides.

    In point #2, however, he says that customers can't be persuaded to buy Teslas because they've already made their purchasing decision before they reach the showroom -- and since Tesla's brand awareness is low, its vehicles aren't up for consideration.

    So, if no one's going to consider a Tesla anyway (point #2), how is Tesla's apparent superiority (point #1) even an issue?

    It's not an unsalvageable argument, just oddly stated. My $0.02.

  • fb_580487320 avatar Runar Posted: 10/23/2012 8:58am PDT

    Tesla does not sell toy cars.. Nor cars for the rich only. The cars are expensive, but when you bring saved fuel costs into th equation, the cars are not that unafordable. Most reservation holder are ordinary families on an average income. The model s might just be the bet car in the world.

    It has better safety than ordinary cars, better performance, better comfort, less noise, and extremely low dive cost

  • richard avatar Richard Posted: 10/23/2012 9:54am PDT

    Sorry, Runar, that might've been a clumsy reference on my part. I was alluding to the American colloquialism about "taking one's toys and going home", not implying that Tesla vehicles are actually toys.

  • fb_580487320 avatar Runar Posted: 10/23/2012 9:00am PDT

    Bet =best.. Stupid ipad ;-).. The best car in the world!