• Cfthelin avatar Cfthelin Posted: 7/25/2012 12:16pm PDT

    During the 1950s, a GM VP would come to the Tech Center to give a pep talk. He told us the reasons GM continued to have 50 percent of the market was to count on owner loyalty. Half of GM cars/ pickups were Chevys - and GM had a smooth list of step-up to market: Pontiac, Olds, Buick and Cadillac. In those days before corporate parts bins, that mattered. The 'planned obsolescence' pretty well guaranteed a step up in 4 years or sooner. There was a 'too big to fail' mentality when Ford was half and Xler was half of Ford. Those were the days I was proud to work there.