• FlowRW avatar FlowRW Posted: 5/19/2012 10:52am PDT

    I have a very low opinion of Facebook. As far as the Super Bowl, most people watch the ads for the outrageous and not the content anyway. Which is exactly what the costs have gotten. I applaud GM for pulling out of both.

  • svegliando avatar svegliando Posted: 5/21/2012 10:53am PDT

    I actually share the same feelings with the previous poster. However, I think GM's CMO is short-sighted in broadly dismissing social media. I don't know the details of GM's social media strategy or why they feel it failed, but they are missing a huge opportunity to reach a demographic that they possibly would not reach through other channels. In short they need to better understand social media, determine *its* demographic and target those users with campaigns and products that appeal to them. You know... walk the walk, talk the talk, connect with their peeps...