• USAFANG67 avatar USAFANG67 Posted: 5/16/2012 10:19am PDT

    Just because GM or whom ever advertises on Facebook or any other site for that matter does not grantee they will click on the link to go shopping for a GM or any other product for that matter.
    Facebook is overrated just like marriage :-)

  • Mikey2 avatar Mikey2 Posted: 5/16/2012 11:18am PDT

    You are absolutely right that Ewanick's no dummy. Over 60% of today's new car purchases are being made by baby boomers - of which only about 21% have Facebook accounts. Do the math. Yes, continue to build relevance with younger buyers via a Facebook page, but target your ad dollars in the media most visited by your potential buyers - in this case not Facebook.

  • fb_694361624 avatar Scott Posted: 5/16/2012 8:02pm PDT

    We did the math Mikey, but we used numbers that are more in line with current statistics. A Deloitte study in December 2009 (!) found that 47% of baby boomers actively maintained accounts on the social web, with Facebook accounting for three quarters of that. And in 2010, the Pew Internet & American Life Project found that social networking among users aged 50 and older had doubled. And now we're two years beyond *that* study. We'd say the math works out pretty well.

  • richard avatar Richard Posted: 5/17/2012 8:06am PDT

    Thanks for the info, Scott. We've seen a lot of data bounced around, but it's clear that Boomers and their parents are surging demographics on FB -- heck, social media is tailor-made for keeping up with the grandkids. While we're waiting for fresh numbers, we'll be sure to look up that Deliotte study.

  • fb_1559222512 avatar Xiaolong Posted: 5/16/2012 2:01pm PDT

    How many times have we read that Gen Yers don't care about cars anymore? If that is the case, then why waste marketing $$$ on them?

    Plus, the newer generation people do NOT really care about internet ads anymore. They have learned to ignore them while they are on the internet... If you want them to pay attention, making viral video will get more attentions than Facebook ads.

  • johnnyj avatar johnnyj Posted: 5/17/2012 7:45am PDT

    Why would GM continue to invest in a closed eco system. They don't own the customer...Facebook does.. Why would they continue to build value in Facebook.

  • johnnyj avatar johnnyj Posted: 5/17/2012 7:59am PDT

    Again what happens when Facebook decides to take away GM Facebook brand page or tell them it costs 10 million dollars a month to have. What can GM do about it or anything other brand? The brands don't own the potential consumers...Facebook does. What GM, Ford and others need to do is build a relationship one on one. They need to use display media to drive to own the customer outside of a closed eco system like Facebook. Brands do not know anything about the customers except their Facebook user name. How do you market to that outside of Facebook? It's a very dangerous place for brands to be.