• Mr. Nuts avatar Mr. Nuts Posted: 1/6/2012 3:50pm PST

    There's no grey area. If someone shells out $3M for 30 seconds of air time -- they can use that time however they want as long as it meets FCC regulations.

  • richard avatar Richard Posted: 1/6/2012 5:41pm PST

    I hate to be a naysayer, but that's not entirely accurate. Advertisers don't sign contracts with the FCC, they (or more likely, their media buyers) sign them with networks, cable providers, magazines, and other outlets. And just as certain newspapers have rules about what can and can't be advertised on their pages, networks are free to make their own stipulations about what is and isn't appropriate -- it's their airtime, after all. The price an advertiser pays for a media buy has no bearing on how much leeway they have with regard to those rules.