• USAFANG67 avatar USAFANG67 Posted: 12/27/2011 7:05am PST

    Hi Kurt,
    If you were able to get into the "thick skull" of Honda what would you find as to why Honda is thinking this way.....being pig headed and not listening to the feedback from their critics but also their customers.

  • fb_1491948054 avatar Kurt Posted: 12/27/2011 8:11am PST

    @Matt, in a word - hubris. Honda has been atop the charts so long, they've forgotten what it's like to struggle for market share.

    Now, they've been hit with a trifecta of falling global sales, rising costs and production stoppages due to the earthquake and tsunami. It will take Honda a few years to get back in form, but only if it begins addressing problems immediately (which we have reason to believe it has).

  • USAFANG67 avatar USAFANG67 Posted: 12/27/2011 9:12am PST

    "Hubris often indicates a loss of contact with reality and an overestimation of one's own competence or capabilities, especially when the person exhibiting it is in a position of power".

    Right on the money with this one Kurt!
    I'm not convienced that Honda can get it's act together in time to stay competitive. Playing "catch-up" IMHO means spending more time, enegry and money than staying competative. This is especially difficult when Honda bas to do damage control across their entire model model line up.
    Honda's "bunker mentality" will do them in unless that mindset changes. That's a greater challenge than all the other obsticals that you menthioned.

  • USAFANG67 avatar USAFANG67 Posted: 12/27/2011 9:15am PST

    PS I see I should have done some editing before I hit the "Post" button. My coffee hasn't kicked in just yet :-)

  • fb_1491948054 avatar Kurt Posted: 12/27/2011 10:05am PST

    Thanks Matt. No need to explain regarding the need for caffeine - we've all been there...

  • USAFANG67 avatar USAFANG67 Posted: 12/23/2011 7:19pm PST

    This should be rather interesting because I think Hyundai is brave and bold enough to bring someone in from the likes of BMW. Let's not forget that Kia worked pretty closely with Audi design to produce some rather impressive vehicles not only design wise but in developing impressive engines and transmissions.
    A company like Honda would never be this bold. There in lies the difference as to which company will be successful in the long term. Time will tell all. My money is on Hyundai/Kia and not Honda.

  • fb_1491948054 avatar Kurt Posted: 12/27/2011 4:19am PST

    @Matt, you raise an interesting point - Hyundai wants to be Honda, and Honda is a company that's rested on its laurels over the past 5 years. When customers and media alike pointed out how ugly and impractical the Crosstour was, Honda did nothing but defend its design. They won't pull the plug on the Ridgeline, even though they sold fewer trucks from January through October 2011 than Ford sold of its discontinued, 14-year-old Ranger in a single month. The new Civic isn't just sub-par for Honda, it's sub-par for the entire segment.

    If Hyundai keeps on keeping on, and brings up quality just a bit more, they'll be the new Honda in a few years.

  • TJBOST avatar TJBOST Posted: 12/23/2011 6:34pm PST