• Michael Posted: 5/31/2011 12:54pm PDT

    Kurt, that's where Team GroupThink screws up. The only reason the technology for the Volt's in a Chevrolet instead of a Cadillac in the first place is because somebody thought GM had to go head to head against Toyota and the Prius. Why? Cadillac, when it was truly the standard of the world, was known for its innovations. And those innovations weren't launched on Chevrolets first. They were breakthrough -- and only available to people with money. So now GM's trying to attract people with the means to plunk down big dollars to Chevrolet dealer -- who are accustomed to jamming people into Cobalts or Silverados instead of treating them like kings. It's just stupid all the way around.

  • Kurt Posted: 5/31/2011 10:45am PDT

    @Michael, I really think it came down to cost on this one. Chevy's received a lot of flak for the price of the Volt, yet rumor has it that each $41k sale is at a loss. Would buyers have signed up for a Caddy SRX Plug-In Hybrid if it cost $15k more than the gas version? Probably not.

  • Michael Posted: 5/31/2011 9:28am PDT

    Sounds like Team GroupThink is back at GM. Take an idea that could differentiate a brand in the market -- then let the ducks with MBAs peck it to death.
    Look at the Cien. Stunning, breakthrough design. An Audi R8 -- years before the R8 came out. What happened? Team GroupThink got involved -- and you got the XLR instead. More money than the Z06 Corvette it was based on -- but not as fast or as good handling.
    They sold maybe 3 of them.