RS Posted: 5/23/2011 7:40am PDT Historic FRENCH brand? what the hell are you talking about? Kurt Posted: 5/23/2011 8:39am PDT @RS, the brand was founded in Molsheim, France in the Alsace region. It's still headquartered there, so that makes Bugatti a French brand. If it makes you feel better, Ettore Bugatti was born in Italy and Molsheim was part of Germany when the original company was founded. They're part of Volkswagen today, which makes them truly multi-national. For a French company, that is.