• William J Toensing Posted: 5/17/2011 4:24pm PDT

    Where is the "new" Fiat 500? I have not seen any adds in the local Sacramento paper for one. I would suggest Fiat/Chrysler rebadge it as a Chrysler or Dodge 50 or at least sell them in all Chrysler/Dodge/Jeep dealers, rather that just a selected few. Also, if they want to grab back a good market share, offer a diesel option as they do for all Fiat/Dodge/Chrysler/Jeep cars sold in Europe but still made in the USA & advertise the financial savings diesel offers. There are a number of diesel lovers out there including myself who value fuel economy way ahead of how fast you can get from 0 to 60 MPH.

  • jnik Posted: 5/17/2011 11:50am PDT

    Product is the key. Upgrading the current lineup is keeping the lights on at the dealerships, but it will take the new small cars from Fiat - Alfa to give the company its wings.

  • Bill Burke Posted: 5/17/2011 8:22am PDT

    The type of transition in market placement, product range and image building that Chrysler is undergoing takes time to be enduring. The Chrysler "name" still carries a solid reputation and a loyal following. The key to expanding its market will be building and enhancing that "name". The country club crowd once drove proudly to social functions behind the wheel of their Chryslers and there is little reason to doubt that Chrysler can once again be a player in this segment.
    What Chrysler needs is appropriate, distinctive luxury product. Daimler, for all it's faults did a decient job with Chrysler with the 300C, the Pacifica and the Crossfire. Fiat must replace these offerings,bring back an "Imperial Flagship" and never venture into ecoboxes.

  • B-Man Posted: 5/17/2011 7:10am PDT

    Talk of Dodge using the Alfa Romeo Giulietta's underpinnings as a backdrop for making their own new subcompact got some of us excited, and hopefully they still will produce a worthy Caliber replacement of some sort.