• sarah Posted: 5/12/2011 9:35pm PDT

    I think the consumer needs to feel comfortable with the fact dealers are there to sell cars, by providing good communication and transparency. The dealers need to understand pro-active, non-threatening behavior, talk don't pitch, on Twitter and FB. The blog works for a little of both if done well. Once there is balance, more consumers will realize they are being influenced by social networking relationships, right now it's too new. Any new medium takes years for majority adoption, look how fast mom and grandma got FB pages? it's happening...and will grow as we all learn to do it better. This form of communication in a niche environment will drive advertising costs down as we become more engaged in our customers & their circles of influence