• kdog Posted: 5/9/2011 9:31pm PDT

    I have had trucks since the 1970's before they became a fashion statement and will always own one. They can be used for carrying stuff like gas cans and lawnmowers and building supplies too.

  • Kurt Posted: 5/10/2011 5:09am PDT

    kdog, you're not alone. Regardless of how well new trucks are selling, I suspect there will always be a strong market for used pickups and SUVs.

  • Vsoares Posted: 5/10/2011 10:31am PDT

    Not suprised truck sales are down for the reasons identified in the article, but it also goes beyond the reasons identified. As kdog has indicated, pick-ups are clearly a "fashion" statement and the prices relect this "fashion" statement. Years ago, it was possible to purchase a pick-up (work truck) at a resonable price, but now with heavy duty pick-up truck costs in the neighbor hood of $50,000 to $65,000 who can afford to purchase (remember that trucks are the manufacturers biggest money makers)and the consumer needs to make a statement by not purchasing Pick-ups at outrageous prices manufacturers / dealers are asking.

  • fb_1224815454 avatar Jim Posted: 5/10/2011 2:54pm PDT

    What's missing from the equation is a compact diesel truck. Ford sells a new Ranger in 180 countries, but not the US. Truck sales might hold their own if the manufacturers made and sold more fuel efficient trucks in the US. The f-150 should have a small turbo diesel 6 available for folks who don't need to tow 20,000lbs.

  • Kurt Posted: 5/11/2011 5:25am PDT

    Jim, I couldn't agree more. Manufacturers argue that compact truck sales in the U.S. are flat, but do you think that could be related to the fact that the last Ford Ranger redesign came in 1997? Even the best-selling Toyota Tacoma hasn't been refreshed since 2004. When you sell the same products year after year, it shouldn't be a mystery why buyers grow tired of them.