• Caleb Posted: 5/6/2011 10:42am PDT

    It's great for the NBA, Blake Griffin, the charity who benefited, but looking at this from the Auto industry prospective. Kia was the true winner! People always overlooked Kia, but I believe they took value in allowing this exposure. I'm sure the increase in attention to the Kia brand and especially the Optima will help Kia's sales.