• Mark Posted: 4/4/2011 6:48am PDT

    So...you couldn't make it in the car business,and now those who are in the bus. are employing"tactics" and "ploys", according to you, the drop out. If squirrely,lying customers were straight forward,"ploys" would never be designed. And that advertised low priced model IS for sale, it's called a base model,WITHOUT options,dolt! It's not ordered for stock inventory, because NOONE wants a stripped base model, and it would never sell if one was in inventory,moron!

  • JKD Posted: 4/4/2011 7:38am PDT

    @Mark - you can't put a correct sentence together (much less make any sense) and you call people morons... You're pathetic.

  • ljamesjohnson avatar ljamesjohnson Posted: 4/4/2011 8:09am PDT

    In truth, the system--from both the customer's perspective and the dealers, including sales people--is broken. Some dealers are great and focus on customer service. Many others are in survival mode and are forced by circumstances (to eat, pay the bills) to pull out all stops to make sales at any cost. For many customers--who only buy a handful of vehicles in a lifetime--this can be devastating and one of the most difficult events in their entire year. There is a better system; there is a better way of doing things. More in future articles. In the meantime, education, information, and transparency seem in order for everyone. Good luck.

  • Pete Posted: 4/4/2011 2:03pm PDT

    I agree with James. The system is broken. I don't understand why the consumer has the nerve to ask what the cost of a new car is. Whatever you do for a living, you earn your money. Would it be fair if your customers asked to pay you little or no profit for product or services? How about less than what you own it for or the cost to provide the service. Would you work for free, or better yet have it cost you money to work? I don't think so. The manufactures spend a lot of time and effort producing a Manufacture's Suggested Retail Price. It has a profit built into it to cover the car's costs, and a reasonable profit for the dealer. All things considered it produces a chain of economics that make our system continue to move forward. As for shopping from home, from your computer I again agree with James to educate and inform yourselves. Then find a dealership that provides a transparent, full discloser sales process and drive the different cars you are considering. Who knows, you might find the process and experience worth while and that the leasing and sales consultant deserves being paid a professional wage just like any other profession.

  • Ron Posted: 4/5/2011 4:21pm PDT

    I have used James' technique for my last 4 family vehicles, and it turns the table on the dealer or at least levels it. You negotiate from a distance after confirming what you are (fairly new or new, loaded) getting and what you're not getting (damaged car). It can actually be kind of fun, too. When you feel you are ready, then and only then do you call the person you have been negotiating with.