• WorldDealer Posted: 3/11/2011 1:41pm PST

    There are definitely two possibilities:
    One is that Saab recognizes the value of having customer input when it comes to advertising.
    The other is that they are out of money and simply cannot do all the marketing with the staff they have left.
    Either way, Saab should embrace this as an opportunity to get fans involved, get more brand visibility, and perhaps win over some new customers. 'Quirky' is definitely a plus in today's market.
    Thanks for posting!