• Tom Posted: 2/8/2011 10:11am PST

    About sixty years ago the old saw was "Once a Nash, always a Nash..."; they weren't worth a dime in trade on anything else. Today, I'm told the same holds true for Hyundai. That's one way to acheive owner loyalty.

  • fb_1492304298 avatar Christopher Posted: 2/8/2011 11:04am PST

    The owner loyalty is not based on how long you keep the car, but those willing to buy from the brand again. I just purchased my third Hyundai, the fifth in my family, there is a reason I would buy from them again. I have also owned a GM and there is a reason I won't buy from them again. As for resale Hyundai's values may be low but they are rising and at least I'm not fronting all that resale value in repair costs!

  • James Posted: 2/8/2011 12:10pm PST

    Tom, your comments seem based more in bias against Hyundai than in some parity between Nash and Hyundai. What the Koreans have done methodically over the last 10 or so years should scare the h#ll out of the American brands, which are just now finally starting to show the signs of life that they had until the 60s. The Japanese did it to the American brands, and now the Koreans are doing it to everyone. The Chines may be next, but I estimate it will be atleast 20 years before they have the stand alone credibility that Hyundai/Kia have built for themselves over these last few years.
    Do yourself a favor, go take a Hyundai for a drive back to back against its closest American counterpart. It's humbling.

  • Mick Posted: 2/8/2011 1:01pm PST

    I agree with James. the Hyundai's that are at the dealerships today are very capable and beautiful cars. Their prices are competitive and have been getting better every year. I am sure you will find fault with the car you drive but drive an equivalent size Mercedes or BMW and make an honest comparison based on quality and price. Sure the BMW will handle better than most of the Hyundai's but so will a Ferrari and I bet you won't cough up the money for that brand.

  • Eileen Posted: 2/8/2011 2:03pm PST

    I bought my first 2011 Hyundai Sonata in the Venetian red.# mo.ago this car is a joy to drive.I love it never liked a car as much as I this one.I've has my share of new cars. i bought a new 1998 Pontac Grand Prix.Changed the oil every 3,000 mi amd not even 100,000 mi.on it and the motor locked up twice.Repair was costly.It's new home is a junk yard.

  • Matt Posted: 2/8/2011 9:48pm PST

    Remember the days when Honda & Toyota had this top spot with no question asked.

  • Tom Posted: 2/9/2011 10:19am PST

    No, there's no bias there. I'm not suggesting that Hyundais aren't delightful automobiles. They're bringing some eye-catching and seemingly compelling products to the marketplace these days. Nash and (later) American Motors did the same in the '50's,'60's, and '70's (perhaps eye-catching wouldn't have describe many of them, but functional and practical [in large measure] would), but for whatever reason they were worth considerably more in trade on another of their kind. My understanding from friends in the car business is that Hyundais and Kias suffer from the same problem today. That's my only point; I'm not suggesting there's anything wrong with the cars.

  • Richard Bogert Posted: 2/23/2011 4:41am PST

    My first encounter with Hyundai was a misdeliver rental. I ended up having to apologie to the clerk who assigned it to me. I drove it for a week and bought the 2005 Santa Fe I still have. I am dealing on a 2011 now, but keeping the old one as it is too good to get rid of and I need a second car. Never have drivenanother vehichle that i liked this much or which felt as safe and stable. I am 72, been driving with a license since age 14, so I am a little out of the study's guidelines but that is my perspective