• fb_557688704 avatar fb_557688704 Posted: 10/6/2010 4:45am PDT

    Mullaly is probably one of the best "leader" in the industry. He is very good in reorganizing industrial competitiveness. However, in my opinion, he does not completely catch what makes a "luxury brand". It's not only the fact to get a popular car platform and to add a bunch of gadget to it. No , it's far more complex. It's first the "historical nobles of the brand" but it's also top of the notch characteristics at every level: frame, engine, handling, top quality material and distinctive attributes. He doesn't seem to head that way (or probably he would not have sold a brand like Volvo)

  • richard avatar Richard Posted: 9/30/2010 2:22pm PDT

    @Richard: I think you could be onto something -- at least as far as American shoppers are concerned. But it's likely less of a problem in Europe and Asia, where smaller cars are the norm. And since China is now the world's largest auto market....

  • Richard Posted: 9/30/2010 12:30pm PDT

    Ford dropping the big cars is a huge mistake. They are the profit makers and the public wants them. Gas is cheap in terms of inflation and big cars are family friendly.