• richard avatar Richard Posted: 9/9/2010 4:30pm PDT

    @Elnino: I think we've hit a problem with syntax. When I say "the end of the web", I'm referring mostly to the end of surfing on browsers. What you're talking about -- the practice of sharing videos -- can just as easily be accomplished on the Facebook app or the Twitter app, neither of which are on the web (for the purposes of this argument). Apps like this create a more focused (and for marketers, targetable) experience.

  • elnino Posted: 9/9/2010 3:46pm PDT

    To assume this is the end of the web is to assume everyone wants to pass around advertisements to each other over social networking channels. The web is still the most efficient way of sharing a 5 second clip of an overly dramatic prairie dog that's been shared over 6.8 million times on youtube alone.