• Eric Berlin Posted: 7/12/2010 12:55pm PDT

    Makes sense -- especially when you're often stuck in traffic/commute you want toys and gadgets to play with !

  • JavaJunkie Posted: 7/12/2010 1:19pm PDT

    Living in the midwest with lots of snow, I think I will stick with my truck. Also, truck prices were unbelieveable last year and the year before when gas prices spiked.

  • B-Man Posted: 7/12/2010 4:17pm PDT

    If all I had was a pick-em-up truck I'd be constantly desiring a car. A real car. Something like a 2008 Mitsubishi Lancer GTS in Rally Red, foglights, sunroof, 650-watt 9-speaker stereo with 10" subwoofer, leather-wrapped steering wheel and gearknob, wraparound bodykit and spoiler, great Seattle Supersonic wheels and Pirelli P-Zero Nero M&S Pinna radial tires. Wait...that's what I already have! And that car runs on some of the world's finest-engineered engines and transmission packages available to consumers. Period.

  • Max P. Posted: 7/12/2010 5:22pm PDT

    But are they actually willing to pay more for those smaller vehicles? Yet to be answered!!

  • Damien Thomas Posted: 7/12/2010 6:00pm PDT

    Roads are so bad around where i live that i bought an SUV just for the ground clearance. I also made it a big one because i just hate small cars - they just feel econo no matter how many cool gadgets are in there. At least IMO.

  • Odineye Posted: 7/12/2010 8:47pm PDT

    "Living in the midwest with lots of snow, I think I will stick with my truck."
    Living in the Midwest, with lots of snow, I've gotten by quite nicely with small cars and snow tires, which frankly are far more useful than four wheel drive most of the time.
    The need for a truck in the snow is a myth.

  • LimousineLiberal Posted: 7/12/2010 9:42pm PDT

    i think this trend is inexorable. right now, i think it's driven largely by the economic downturn. if/when things pick up, the trend will continue (if not increase) as i assume fuel prices will start to rise quickly (they are artificially depressed with the weak worldwide economy). how to make a profit in the new normal vis a vis small cars. definitely, definitely manage costs AND push the features!!

  • David Posted: 7/12/2010 11:35pm PDT

    Not here in Australia we're not downsizing - SUV sales here are at an all-time high. I feel sorry for you Americans and your recession :D

  • Subie Communion Posted: 7/13/2010 3:14am PDT

    "Living in the Midwest with lots of snow, I think I will stick with my truck." [sigh] Yet more reflexive and ignorant car-buying theology. I live in a place that gets several feet of snow a year, often in storms of 8 inches or more. My Subaru (with all-wheel-drive) runs RINGS around all the macho dudes (and their little wives) in their big jacked-up SUVs and trucks. It may not quite as fast off the line, but I simply motor around corners while they all slow down 'cause their cars feel so high and tippy. I smile all the way to the gas station, 'cause I get 25 mpg and they don't. U.S. consumers will come to understand that smaller cars do everything that bigger cars do, and often do it much BETTER. But it's a process, and it'll take time.

  • Jermy Posted: 7/13/2010 6:55am PDT

    Good news for planet earth. There are only a number of cases in which a large, fuel-guzzling car is really needed.

  • Mike Posted: 7/14/2010 9:43am PDT

    My Midsized CUV will drive circles around pcik-ups trucks. All pick-ups offer is ground clearance. they also come with more aggressive tires. But unless it's 10" of snow, their uneven weight dstribution makes them a poor vehcile in the snow compared to even a FWD car with descent tires. They NEED AWD because without it, they have