• Mecury hunting guy avatar Mecury hunting guy Posted: 9/15/2011 11:33pm PDT

    As an owner of a 2006 mercury mountaineer, im very sad!! i did not realize that mercury was totally down til i went to mercury.com and saw the post ...thank you to all mercury owners for many years of loyalship..and so on...im just sad..i love my suv and i hoped to buy a newer one just like it next year...i know fords are close to the same but mercury was always alittle nicer and it realy shows!! it will be missed greatly...they should of focused on suvs..they could of run the market!!!! just sad

  • mikiet007 Posted: 5/30/2010 7:18pm PDT

    In 1939, Mercury was to be the "step up" model to a Lincoln. Similar to GM having the Chevy to Pontiac to Oldsmobile to Buick to Cadilac. Olds was GM "technology division" starting w/ automatic trans in 1938. Ford dropped the ball on Mercury due to parental dislike of Edsel Ford. Mercury is a good vehicle and will be missed.

  • bengt avatar Bengt Posted: 5/28/2010 10:12am PDT

    Rich, I'm puzzled, but I humbly accept your comments. This was breaking news, and a more thorough look at Mercury and its future will have to wait until there's more than a single report, citing unnamed sources, from Bloomberg. We just can't be more specific at this point. I have to ask you, as the driver of a Mercury and one who appreciates at least one of the brand's unique products: are you unhappy with the message or the messenger?
    To the rest of the commenters, I largely agree. I don't think all hope is lost if Ford can put together a cohesive brand strategy and stick with it for more than a few years...there's room for a tech-focused brand that would appeal to young professionals, for instance. As for Plymouth, it did have the Prowler and PT Cruiser--brand-exclusive models--right up until the brand was discontinued.

  • gordon g. Posted: 5/28/2010 9:32am PDT

    Mercury had its strongest potential as an outlet for Ford's global vehicles. If Ford's going global with Focus and other vehicles in the future and there will just be another set of rebadged clones, and no one knows the point of Mercury...I don't see the point.

  • Fizz Posted: 5/28/2010 7:32am PDT

    We have a Mercury Mariner and just love it! The styling is beautiful and it handles really well. I know it is a beefed up Escape but the interior is much more elegant without the, "utility," feel of the Escape. I know that manufacturers have to cater to the bottom line but GM shuttering Pontiac and Mercury on the block is sad.

  • ebirah Posted: 5/28/2010 6:50am PDT

    If GM can turn around their middle child of Buick, Ford can do it w/ Mercury.

  • SCF Posted: 5/28/2010 3:22am PDT

    I have to agree with Rich (not about the writing so much), Mercury should have been and could have been a strong competitor in the near luxury field. Shame on you - Alan M. - for starving the brand of new products and marketing. For me Mercury will be missed.

  • fb_1510606196 avatar Carl Posted: 5/27/2010 6:37pm PDT

    Rich. I had to go away and come back to ask: Are you a superior writer / editor? I've always liked Bengt's style. We need more room for you give your example of this story's "oops".

  • Andy Posted: 5/27/2010 3:29pm PDT

    What about the Mercury-only late 90's Cougar? Not particularly powerful, but dynamically capable and arguably very neat looking.

  • Rich Posted: 5/27/2010 3:17pm PDT

    I love my 1993 Mercury Capri convertible. 145,000 happy, trouble-free and sun-filled miles and counting...
    Alas, they won't be missed. Why Ford hasn't followed the Cadillac/Buick strategy with Lincoln/Mercury is beyond any logic what-so-ever. Lincoln should have pushed upmarket to take on the European top brands with Mercury taking on near-luxury Acura, Buick, and Infiniti. Seems so simple it's comical.
    Did the author of this article run out of time to proofread? Man, this writing is terrible.

  • CyrusEM Posted: 5/27/2010 2:16pm PDT

    It's difficult to compare Mercury with most of the other dead brands. Oldsmobile has a unique and lengthly history, Saturn its own unusual personality, Pontiac was still exciting as of 2009 even if it tool Lutz to pump in some of that excitement. Plymouth may be a better comparison since like Mercury it was a branding, marketing ploy, not an outright new brand like Saturn or an independently founded entity like the others. There was hope at one time that Mercury could be the Ford Europe brand but with Mutually's global approach and lack of unique models, Mercury is just another Ford. Mercury unlike Pontiac, Saturn and Oldsmobile won't be missed...