• B-Man Posted: 4/14/2010 11:10am PDT

    Hey, I'm a practicing Respiratory Therapist. This campaign is brilliant. I've treated people so drunk we have to give them medicines to stay awake and alive. Alcohol is an evil, evil entity, people. If this ad helped only one Brazilian to understand the impact alcohol has on those around them and themselves, then the faux "billing" campaign was then very much worth the time and money expended. Great thinking!