• ireallythinkso Posted: 3/26/2010 2:17pm PDT

    Ahh, Sarah. Wait, there's a car in this story?

  • Tom Posted: 3/26/2010 4:04pm PDT

    The car looks just like a Subaru Impreza crossed with the Mazda3's homely cousin.
    And Sarah Silverman? Well don't we love it when she DOESN'T keep her mouth shut?

  • Eric Berlin Posted: 3/26/2010 6:01pm PDT

    Is that magical pixie dust around Silverman?

  • Fredo Posted: 3/26/2010 7:53pm PDT

    Here's my take on Lexus' marketing strategy: like the mainstream media's treatment of global warming (including this article), it's cynical, immoral, and wrong— no matter what day of the week it is.
    Naturally, in order to be "a major publicity stunt, and a pretty good one at that," something needs to be portrayed as a fight in which two sides have equally valid perspectives. That sells newspapers, and apparently it also now sells cars (and car magazines).
    The problem is, it's just not the case that there are two equally valid sides when it comes to global warming science. Yes, of course there are disagreements over details between serious researchers, but the basics are far more firmly established than the average article would have you think (in fact, they're ignored by the media BECAUSE they're firmly established... no conflict, no story). The truth is, physics and chemistry just don't lie... unless, of course, they are being spun by trillion-dollar fossil fuel cartels desperate to keep us hooked, no matter the consequences for our children. (Companies, by the way, that understand all to well how to work the media "refs").
    So yeah, again, as to Lexus' marketing strategy— like this article, it's cynical, immoral, and wrong. Happy Friday!

  • richard avatar Richard Posted: 3/27/2010 5:53am PDT

    @Fredo: Believe me, I'm with you. The only thing I'M cynical about is Lexus' completely insincere stunt. Between you and me, I find it borderline offensive.

  • jumps the shark Posted: 3/27/2010 4:05pm PDT

    If the bad press from the recalls wasn't bad enough, choosing a polarizing personality to moderate their discussion will surely add to the increasingly negative impression of the Lexus brand.
    It's not just that she's polarizing, she's offensive. She's three shades more offensive than Bill Maher who just couches his angle with smug airs. She is out to truly tick you off with vividly painted anti-Catholic images under some banner of caustically raunchy enlightenment. Choosing her is itself a statement that Lexus is making whether they fully realize it or not.
    Not that I ever would, but I'd love to see how far I'd get ranting a spell about _her_ faith, or background at least (loose use of the word faith here) before "Benign Briss" shows up in a lather. (That was deliberate typo folks.)
    Clearly a parochial ad agency in NYC who wants to emulate S.S. thought this would be a great idea. Maybe it is to their chums--who don't represent the Lexus demographic necessarily. I'm gonna guess predominantly females north of 50 y.o. based on my myopic first hand experience.
    Talk about a doing a 180 from relying on James Remar's tight-@ssed voiceover personality who drips with smugness in their commercials. (I think he studies the voice on the Ken Burns documentaries for style and timing.)
    They should change their tag line to "Relentless Pursuit of... Turning Off Prospects" Fine by me. The Buicks have more moxie now anyway.

  • Shpper Posted: 3/28/2010 2:47am PDT

    For #3 - I think it is!
    And I think this is going to be interesting, even if it's clearly just a publicity stunt.

  • grosser than gross Posted: 7/8/2010 12:48pm PDT

    lets be clear. the producer of this event is Patrick Courrielche. Patrick Courrielche writes extensively questioning climate change on conservative blogs. Mr. Courrielche is using Lexus's money and platform to bring his fringe politics into mainstream conversations. This is gross and lexus should be ashamed. Its only a matter of time before this backfires in a big way for them....