• Cyrus EM Posted: 2/24/2010 2:14pm PST

    Marty - I am in agreement with you. The concept of GM closing Pontiac and Hummer and keeping GMC is just completely bizzare to put it mildely. Unlike you I have no attachment whatsoever to Hummer. However, it's difficult to miss the brand strength and the fact that if managed correctly, Hummer could be a cash cow. There are two niche markets Hummer could easily fit. The first one is the low production, very high end killing machine that both the H1 and H2 fit perfectly well. Given the high price, margins would easily take care of the lower production quantities. The real killer market though is the small serious off road players. The Wrangler is too big, too heavy. The engines are too big. It seems that if Hummer had positioned it's H2O concept with a small engine, lightweight body, under the Wrangler, GM would have had a winner - lower cost, lower emissions and gas consumption. Instead, we have the big GMC boxes (and possibly the upcoming like xB fighter - another little box). The business case for Hummer may not be big, but it certainly trumps GMC's limited, stateside only market impact.

  • Al Posted: 2/24/2010 2:38pm PST

    This is an obituary Al Gore has been waiting to read for a long time.

  • Fizz Posted: 2/24/2010 2:57pm PST

    This is really sad and you wrote a nice article about Hummer. What a great brand, history and story.

  • Mr. D Posted: 2/24/2010 3:34pm PST

    If GM had been smart it would have put the H2 and H3 on diets to drop 1,000 to 2,000 pounds and developed a clean twin turbo four cylinder diesel engine for them. Such an engine could have easily been handled by Isuzu, one of the larger diesel engine builders in the world. They were already in the GM fold. However, those bozos knew it all. That is why the company is now a ward of the Federal government (i.e., kept alive with our tax dollars). Now Horacio on CSI Miami and his crew will have to find a new rod!

  • Eric Berlin Posted: 2/24/2010 3:39pm PST

    Sad news, but great piece!

  • Damien Thomas Posted: 2/24/2010 4:02pm PST

    Sad to see this. HUMMER is a globally recognized brand. People down here don't even l like SUVs but the new H3 still sold well. I'm holding out for another deal to be made. Remember, GM said Saab would be dead and then look what happened with it.

  • bepsf Posted: 2/24/2010 5:05pm PST

    The only folks who will really miss Hummer are the dealers and guys w/ inadequacy issues.
    Even US Military Officers realize how dumb Hummers are - parkinglots on US bases aren't filled w/ Hummers: They're filled w/ Ford Rangers, Accords and old Volvos.

  • Mutters Four Posted: 2/25/2010 7:47am PST

    Goodbye and good riddance.

  • mark Posted: 3/2/2010 9:48am PST

    to the wish they had one crowd, you typical knock on something you cant have are afford I have run the wheels off my h2 all across the us.from hrs at 80 miles per hr to doging it off road during hunting season. the only negative is mileage.Untill your willing to park all the real work horse pickups that really burn an honest 12 plus miles per gallon close your pie hole.I have owned them all,and there all good for the application one needs.Fire the GM BRASS NOT THE HUMMER.