• uragan Posted: 1/6/2010 10:12am PST

    I like them. He is doing the best he can with what he's got: No new products, lack of real brand image and general pessimism. He is trying to make you feel good about buying a Chrysler, to inspire you machismo (ad 1), relevance and sophistication (ad 2) and confidence, a cozy warm feeling of being home (ad 3).

  • Bill Burke Posted: 1/6/2010 12:24pm PST

    No doubt these ads have been edgy by my standards, but they are creating buzz. As Chrysler, as a brand, moves to establish itself with a polished ethos, substancial cognitive and subconscious cues must be communicated. Right now it appears to be a moving target, but by purposefully shooting arrows, Francois is encouraging the reprocessing of image. I believe Chrysler, as a brand, should mirror the Lexus model, with only upscale product and Dodge should be an affordable BMW alternative with a "muscle car" American flare. Bold works best for Chrysler and a reincarnation of the "Foward Look" mentality,infused with sexy Italian elements, could be the ticket. Francois appears to be very intuitive,purposly motivated and looking for the bullseye.

  • mike monaghan Posted: 1/16/2010 6:23am PST

    definetily right!! these ads r rly cool and they shud continue like that with there optimism .