• richard avatar Richard Posted: 1/5/2010 3:41am PST

    I think Apple's environment of creativity and its ability to create products people REALLY want is a great thing. Its reliance on proprietary technology, however, is not so great -- and in a case like GM's it would be hard to replicate.
    _
    I'd also be slightly worried about Cook's ability to manage and promote a diverse lineup of products. For most of the past decade, Apple has focused most of its attention on one or two devices -- namely, the iPod and the iPhone. Even if you tack on the computer business, it's a far cry from managing GM's four distinct brands, each with its own family of vehicles. Not that I think the guy can't multitask, but I imagine he might bring along a bit of that highly targeted, one- or two-product focus. Then again, that might not be a bad thing.

  • Bob Posted: 1/5/2010 1:44am PST

    Hooray! iPhone car docks for all!

  • carmaan Posted: 1/4/2010 9:57pm PST

    if Tim can sprinkle some product magic on GM cars i can only see goodness out of it. I question the chances though

  • greedo Posted: 1/4/2010 6:11pm PST

    even with the microsoft exec coming over, I don't see this Apple guy being the choice. That said, it would probably be good for GM if he did.

  • fb_1510606196 avatar Carl Posted: 1/4/2010 6:05pm PST

    The culture at Boeing is much like that of Ford and GM. Ditto Microsoft. The Silicon Valley culture of Apple is far from a good fit. What sets the well-selling car brands apart? Solid quality, not being cute. The SMART, with the MB engineering background does not5 compare to a practical, easy to service small car those from Asia.

  • Michael Posted: 1/4/2010 5:33pm PST

    Of course they want a recruit to come from a company like Apple. The catch is that GM is damaged goods -- it's no longer the executives' Everest it once was. So it becomes a question of "Why would he want to come to Detroit?" Let's just hope against another chop-shop crony like Nardelli...

  • Damien Thomas Posted: 1/4/2010 5:17pm PST

    @ Insist 0.2, Bob Nardelli came into a company that was already long-dead or a prime takeover target. Chrysler was unsaveable - Nardelli just bought it time.

  • Damien Thomas Posted: 1/4/2010 5:15pm PST

    Ex-Boeing man Alan Mulally did wonders for Ford. I think getting a non-car guy is the right way to go for GM. Someone who doesn't give a damn about nostalgia and is willing to make the hard decisions.

  • Insist 0.2 Posted: 1/4/2010 5:15pm PST

    If it's true, here's the question: Will he be Alan Mulally (good) or Bob Nardelli (bad)? And does he have the chops to emerge from an operational position to a truly front-line, testify-in-front-of-Congress kind of CEO? If true, all us taxpayers had better pray for positive answers to those Qs ....

  • Mac Attack Posted: 1/4/2010 5:07pm PST

    Given GM's luck with outsiders (talking about you, Zarrella), they'll get a Newton or a Cube instead of the next iPhone.

  • gte Posted: 1/4/2010 5:05pm PST

    New Onstar slogan will be: Just wrapped your car around a tree, theres an app for that.