• Twilight fan Posted: 10/30/2009 12:11pm PDT

    My husband watched the movie with me. He will watch New Moon too I'm sure. But to say he's a fan, no he's not. However, my father-in-law is finishing the 4th book & hasn't been able to put them down. Although he has said, he wishes Edward would just bite Bella & get it over with. So yes, there are male fans. I just think they're afraid to admit it like us moms.

  • Twi-Fan Woman Posted: 10/29/2009 6:48pm PDT

    Once I stated reading the Twilight books, I could not put them down. Beautifully written IMHO. And I'm old enough to be RPatz grandmother, darn it. I was surprised that Volvo wasn't involved in the first movie ... good move to get on board now.

  • Twi-Mom2 Posted: 10/29/2009 1:43pm PDT

    Who says us Twi-Mom's are looking at Taylor, he's jailbait to us. We WANT ROB! At least he is of age.

  • Twi-obsessed Posted: 10/29/2009 1:40pm PDT

    To the writer - You bring a good point questioning if the same enthusiasm toward this saga applies to Dads. I agree with you that I'd be just as shocked and intrigued if you actually found one. OF course you wouldn't, it's a love story...a different one of it's kind, with twists, turns, taboo, but common factor is the love between the two main characters..definitely aimed at a female fan base of all ages. To Geno - Thank you for the correction of the variety of fan based ages and confirmation Volvo is aware. :-)

  • Twi-Mom2 Posted: 10/29/2009 1:37pm PDT

    WHO says us moms are looking at Taylor Lautner? That's jail bait to us! We WANT ROB! At least he is of age! LMAO

  • richard avatar Richard Posted: 10/29/2009 8:24am PDT

    Obviously, I stand very, very corrected on the demo data. However, from my perspective as a rabid consumer of pop culture, I have a hard time seeing the pitch to moms being made by the film's producers (other than the ungodly number of photos of shirtless Taylor Lautner).
    As for the product placement, note the strikethrough above.

  • Geno Effler Posted: 10/29/2009 7:14am PDT

    In two stories on this topic, thecarconnection has used terms "as far as we know" and "we're guessing." Well, that's honest if not reflective of poor reporting. I work for Volvo -- and work on this project. I know the viewership of these movies goes beyond teenage girls, and I would have told that to a reporter from thecarconnection -- if one would have called. Also, Volvo did not pay for the product placement.

  • jester88 Posted: 10/29/2009 3:17am PDT

    Check out this cool widget for the movie. Ally yourself with jacob or edward. :)

  • richard avatar Richard Posted: 10/28/2009 7:52pm PDT

    As the writer of this piece, I'm surprised and intrigued to hear that moms are such fans of the franchise. Does it apply to dads, too? As someone of dad age, I gotta say: I took a stab at the books and...well, they've turned out to be very nice paperweights.

  • Twi-obsessed Posted: 10/28/2009 1:19pm PDT

    I agree with Twi-Mom. Whoever wrote this article has excluded the fact that the audience for this saga has a very wide range. In fact, it's a series that moms and tween daughters can share. Looks like the Mom's get the car though...BONUS!!

  • Twi-Mom Posted: 10/28/2009 12:20pm PDT

    whoever wrote this has no clue of the following the Twilight saga has. Moms & Grandmas are just as crazy about this movie as their teenage daughters & grand-daughters. Volvo knows exactly what they are doing!!!

  • richard avatar Richard Posted: 10/28/2009 11:43am PDT

    I totally agree -- except I don't see this as the sort of movie parents are likely to see with their kids. The demo at which TWILIGHT is targeted is a little too old for that -- you know, too cool to be hanging out with mom and dad and watching hot young vampires do their thing. If correct, I'm guessing that most of the eyeball that hit the XC60 are going to be 12 - 17 years old.

  • R2Dad Posted: 10/28/2009 10:03am PDT

    I think the XC60 is eye candy for the parents, who are the real target here. The C30 isn't really a guy's car, either, but maybe they figure the daughters have some say in a 3rd or 4th car for the family? They are also probably worried that their demographic (boomers) won't be buying many new cars in their retirement years, so getting younger buyers interested is a long term goal.