• Tanner Christensen Posted: 10/12/2009 1:54pm PDT

    So they're not giving away a free Porsche? Meh, not worth following then. :P

  • 5le Posted: 10/12/2009 2:44pm PDT

    Good for Porsche. Not that I think their midl-life crisis target market is on Twitter but the 30 year old Tweeter looking to have a MLC in the next decade should become aware of the brand before they start looking for their new ride.

  • Porsche Owner-NOT Posted: 10/12/2009 2:57pm PDT

    If that is, you really care about Porsches. If you wouldn't be caught dead in one because you would rather die than be mistaken for a Porsche owner ... YAWN.

  • Edward Posted: 10/12/2009 3:55pm PDT

    Outside the social media bubble, Porsche owners are likely leaving the twittering to their personal assistants. The real chatter? That would be the fanboys who probably can't afford one but can't dream enough.

  • Bob Posted: 10/13/2009 3:23am PDT

    Social media campaigns are a brave new world. I'm not sure Porsche will target relevant audience using it though.

  • Jeffrey Sindone Posted: 10/20/2009 7:31am PDT

    A new study commissioned by firm and another industry consultant examined the use of social media by the nine largest luxury auto brands. Porsche actually scored well in both key catagories-- conversation and community. In fact, the German manufactures scored the highest compared to other manufactures. However, the survey also revealed that all luxury auto brands have yet to tap the full potential of social
    Full details for the survey can be found here: http://www.forumstrategies.com/pdf/LuxuryAuto.pdf