• Matt Posted: 10/10/2009 8:18am PDT

    While this toyota version looks cool and i love the front engine rear drive design, it isn't a usable daily driver. Subaru's are always usable cars, even the hot WRX versions. Subaru should put a hatchback body on it with decent cargo space like a VW golf. Also avoid the tempation to make it look fast so it's less visible to cops and can actually be driven fast.

  • Skeptic Posted: 10/8/2009 7:25pm PDT

    Those sketches of the purported Subaru turned out to be fake. Which is just as well, because I didn't find them too attractive, IMO, though they did have the quirky vibe that Subaru aims(?, or stumbles upon) for.
    Subaru could save themselves a fair amount of capital (for the machine tools) just by hiring some real designers to get the proper results the first time, instead of doing rush facelifts two years into a production cycle to correct the faults on their vehicles.
    As for the Toyota, is looks very good; by Toyota standards, it's astoundingly good. I hope they keep it intact and put it into production.

  • richard avatar Richard Posted: 10/8/2009 10:37am PDT

    Personally -- seriously, this is just me talking -- I think Subaru has a very clear idea of its target market, and it's done a great job of reaching them. Expansion would be challenging for a couple of reasons: (a) it would take Subaru out of its comfort zone, (b) it could water down Subaru's brand, (c) it would require more marketing and manufacturing muscle, and (d) it would be a financial gamble (just as any new product launch is). In this economy, there's something to be said for manufacturers like MINI who understand their product, know their market, and are happy doing what they do best.

  • R2Dad Posted: 10/8/2009 10:22am PDT

    Interesting report. In the US, a broader demographic would be seen as an opportunity but clearly Subaru has a different risk profile than their competitors. Which is kind of ironic since Subaru has a pretty narrow demographic now, selling 2 sedans and 4 wagons for snow country. One would think a sporty, RWD 2 door for younger folks would be desirable, no?