• R2Dad Posted: 9/1/2009 9:29am PDT

    Putting aside the wisdom of a Porsche SUV, what's being lost is the fact that the Cayenne/Toureg was possible because they used the same platform. So now, all new platform costs would have to be shouldered by the Toureg--vw execs deciding to cut off their noses to spite their faces by killing off the Cayenne. This type of sectarian sqwabbling will ensure that the technology transfer will be one way, and capital budgets will favor VW to the detriment of Porsche. Personally, I won't miss the Cayenne, but now we get to look forward to longer Porsche product cycles and fewer products (I think the GT replacement is a red herring). Think more 914 and less 928.

  • richard avatar Richard Posted: 9/1/2009 3:09pm PDT

    Well, I'd argue that the real problem is that NO ONE really loved the Cayenne OR the Touareg. And from a marketing/branding perspective -- which is how I often approach these things -- Porsche is better off in the long run honing its brand than diluting it in an attempt to reach new markets with non-sports models.
    _
    But then, I tend to be conservative that way.