• R2dad Posted: 5/18/2009 8:40am PDT

    "What incremental sales with lower marginal cost will buy you.."

    This bit of P&G marketing from the 60's & 70's should have died off long ago (no offense to P&G).

  • Todd D Posted: 5/19/2009 5:08am PDT

    "re: What incremental sales with lower marginal cost will buy you"

    No kidding...I was going to say the same thing. Mercury should have been cut loose a long, long time ago...They have not had their "own" car ever, well maybe that poor excuse for a Cougar. LOL

  • Todd D Posted: 5/19/2009 5:09am PDT

    "What incremental sales with lower marginal cost will buy you"

    No kidding...I was going to say the same thing. Mercury should have been cut loose a long, long time ago...They have not had their "own" car ever, well maybe that poor excuse for a Cougar. LOL

  • OldTimer Posted: 5/19/2009 1:44pm PDT

    "Things change"

    Mercury has not had a place for sometime and Lincoln now is what Mercury once was. Things change and Fords biggest mistake was not letting go sooner. In the 50's and 60's Mercury car were essentially Ford but significantly differnet in looks and personality. What better example than the 1967 Mustang and Couger. They were the same car but completely differnet. The Lincoln brand at the time only had one or two models that were way upscale. Today Lincoln is what Mercury used to be so what should Mercury be.