• WSE Posted: 2/17/2009 6:12am PST

    "Years of mistakes"

    Saturn never really convinced the old guard at GM that they were a viable company. GM tolerated the Saturn funkiness for a while, but I think the old guard wanted Saturn to die a long time ago. Compounding that was the unfortunate return to rebadging Opels. If you look back at GM's long history, this has been attempted several times but has NEVER been done successfully. The last nail in the coffin was the fact that these rebadged Opels stickered about $3000 too high for a "no haggle" pricing model. That cute little Astra 2-door was priced in the same range as a high-end Civic. Never was gonna happen...

  • Carmudgeon Posted: 2/17/2009 1:58am PST

    "Time and again"

    the American market has show disinterest in badge-engineered variants of European vehicles. Which is a shame, because the current Saturn lineup is actually very good. Previously, Saturn succeeded only at selling mediocre vehicles that were only of note because of how they were sold.

  • R2dad Posted: 2/16/2009 8:50pm PST

    "what next?"

    Where is the private equity that is ready to buy a plant and a brand like Saturn and have a go at it? Well, unless GM actually goes into Chapter 11 (which is what is supposed to happen in cases like this) we'll never find out. Yeah, GM would take a big hit, but the paperwork is exchanged, the rebuilding begins and you're out of chapter 11 in 12-24 months. Instead, we're in this limbo and nothing will be resolved for another 4-8 years--not what the markets want to hear.

  • rocket_88 Posted: 2/16/2009 8:27pm PST


    Saturn has been a money pit from day one. GM has invested millions into this brand. The only reason they sold early on was the gimmick of the brand. The cars were crap. Then when the gimmick wore off they had to rebadge other GM products to get people to buy them. They should dig a double wide grave and throw Saab in also or sell it to the Swedish goverment.

  • JKD Posted: 2/16/2009 7:31pm PST


    Getting rid of Saturn and keeping Saab? Yeah, let's give them another ten billion for this brilliant idea.

  • Reece Posted: 2/16/2009 6:47pm PST

    "Shorttermism reigns supreme"

    The problem for GM has always been shortsightedness. Saturn could and should have been the Japanese/Korean fighter with cool 4 cylinders, instead it just became another victim of bland badge engineering. As I have said before and will say again, the Volt should have been a Saturn. If Pontiac is going to be a one horese brand no reason Saturn couldn't. Rather than be a brand in its own right it could have become a sub brand of Chevy. All chevy hybrids could have been saturn's under the Chevy umbrella and dealer network.
    In the end it was an easy decision by GM and one given the current crisis had to happen. But a crisis that in part may have been averted if they had of properly invested in Saturn in the first place.