• WS Posted: 6/26/2008 4:05pm PDT

    Say what you will about the Ranger, but the tooling is long since paid for, it's reliable, and it's reasonably efficient with the 4 cylinder. Ford could have done a better job with more frequent restyles, but the bottom line is that pickups don't necessarily need to carry the most advanced technology available...it's a truck!

  • Kaizen Blitz Posted: 6/27/2008 9:58am PDT

    Let's say this about the Ranger....This is another example of poor forsight by FORD. The Ranger was the top selling small pick up America. Now it is criticized as being outdated and outstyled and outfeatured........ALL TRUE. This is pathetic. Ford has focussed all their energies on BIG TRUCK's. The Twin cities Assembly plant runs on One Shift. This is not an efficient (or profitable) way to run an assembly plant. They are continuing to make this vehicle because they have nothing else to offer the marketplace.

  • Wayne K Posted: 6/28/2008 8:38am PDT

    Ford may have focussed all their energies on Big Trucks liek Kaizen says, but look at small trucks, and tell me which one you can buy cheaper? Like WS sais, it's a truck, and the tooling is long paid for. When it comes to the economics of it all, the Ranger is a great vehicle for Ford, it's paid for!!!

  • Jason Posted: 6/28/2008 7:29pm PDT

    Big trucks are out, it only makes sense to keep Ranger in production since they have no replacement for it. They're kinda homely looking and they definitely need an 'Extreme Makeover" inside and out, but they're bulletproof. Much the same as they did with the Taurus and Focus, they didn't bother to update it because it was still selling (nevermind that fleets were the only ones buying). The Ranger deserves better.