• Daniel Posted: 6/7/2008 1:19pm PDT

    As a Lexus ES300 owner, I like Audi's AWD in our Canadian climate. And I find the understated exteriors beautiful. I disagree on their interiors, they never passed Infiniti, Acura, and Lexus; Cadillac, Hyundai and Kia have recently made interiors that also surpass Audi IMHO.
    To win me over, they need to improve their reliability; soften their suspensions; make their interiors much more ergonomic and beautiful; and get rid of the downscale A3, which really cheapens the brand (The 1-series and B200 are equally guilty).
    It would also be helpful if their website and brochures were written for lifestyle rather than for other engineers.

  • Tom L Posted: 6/7/2008 2:06pm PDT

    The A4 here has a rep here as a chick car. I can't think of any guys I've known who owned A4's though I can think of several girls.

  • gquin Posted: 6/8/2008 12:57am PDT

    good, keep it under 50,000. thats suits me just fine. i like the feeling of having an exclusive car in the states anyways. theres a bmw or mercedes on every block in my area that it doesnt seem that special anymore. its as common as a chevy.

  • Jack Posted: 6/8/2008 1:38am PDT

    What do you say - Camry, Acord, bmw-3 or A4? :)

  • Jerry E Posted: 6/8/2008 11:51am PDT

    I see tons of Lexus, Infinity, Mercedes, BMW, etc marketing. I see very little Audi marketing. What makes therm think they can get a free ride?

  • Tim H Posted: 6/8/2008 7:36pm PDT

    Audi makes the worlds most beautiful vehicles, but they also rank poor in terms of quality relative to other luxury brands made by the Japanese. That should explain partly why sales have stalled in the US.

  • Alvin Posted: 6/9/2008 12:52am PDT

    I can tel you what is wrong with Audi. As an owner of a 2007 A4, I can tell you the car is extremely boring to drive with an Automatic transmission. The shifting is atrocious and frustrating. I have owned 2 bmw's,a clk and a tl-s and all of them were much nicer to drive. In fact, m car was so boring I terminated th lease 8 months early because I could not take it any more. One thing I forgot to mention is how floaty the car is, you wold think Audi would put more emphasis on how the car drives rather than how it looks and how it is built.

  • Dan Posted: 6/9/2008 4:45pm PDT

    Simply, Audis are expensive to own and maintain. Parts costs are high, dealer network has some stars but many more duds, and the cars are complicated. After warranty period is over, too many things go wrong, and they are expensive to repair.
    I have owned Audis and love the marque, but more things went wrong than should have for this class of car, especially electrical and electronic components that too forever to get fixed. Great winter cars, but not as fun to drive as BMW, not as reliable as Lexus or Infiniti.
    They make a great impression new, but they need to make them reliable for the long haul to be successful. And bring the weight back down, they are too heavy and thirsty.

  • Shawn Posted: 6/9/2008 8:58pm PDT

    While I think the A4 is a very well rounded entry-luxury car; it simply isn't as good as the 3 series or C Class Mercs. From a performance standpoint, the audi's turbocharged 2.0 FWD offering simply cannot be considered in the same league as it's competitors. The engine isn't nearly as responsive, the body has a considerably more roll, and braking isn't as solid.
    In addition, the interior refinements are solid but still maintain a lot of VW overtones which isn't appealing to buyers in the luxury car market. Don't get me wrong though, all things considered, it is still a very good car. My only argument is that its lack of penetration in the luxury market has more to do with the aforementioned facts than anything else.