• Alwyn Watkins Posted: 3/7/2007 10:00am PST

    They would be very silly not to build a replacement. It takes 2 to 3 generations of a vehicle before it is truely established. Very few vehicles have instant sucess a la Lexus LS.

    They need to take a few chances with this second generation, get away from the badging mentality and build a worthy Jaguar. The first car was not that bad to drive and the quality was also well delivered, the problem is that they cut costs where the customer could see them!(one example is the radio and air conditioning console)

    this segment is so very price inelastic because you have so many very good vehicles to choose from. 35-45,000$ buys you a lot of vehicles in any market in the world. Further the price competitivenss from all of the players is enormous especially in the US market. They need to get the product right for Europe and Asia where they make money and not focus so much on the US$. Get through the second generation without giving out too much money for US Market share. Then hang on for the third generation. - Think Camery and Accord in the US Market!

  • Frank Posted: 3/7/2007 10:59am PST

    When will Jaguar learn? The best thing they have going for them is exclusivity; specificaly with large cars. The X-Type watered down the brand. If anything, Jaguar should leverage Ford's high volumes for those components the customer will never see to make a good buisness case selling large, low volume cars only. In addition, entry level cars like the BMW 3 series are purchased more because of their performance, rather than their brand lineage. Jaguar will not be able to make a small car to dethrone the 3-series, nor should they. Jaguar, focus on your big cars and exclusivity!

  • C R Posted: 3/9/2007 6:12pm PST

    Well, start off by scrapping that design COMPLETELY! Don't do a skin-over like they did the XJ, which looks horrendous.

    They need to kill the XJ's current platform while they are at it.

    Redesign, Redesign, Redesign!

  • JB Posted: 3/9/2007 10:30pm PST

    I believe Jaguar should build a higher hp more radically styled X type..

    I believe the entry level segment has the ability to boost Jaguars profits..

  • Everett Rupert Posted: 3/10/2007 3:26am PST

    I would think Jag should source an entry level car from Ford of Australia and do as they will with it, damn the BMW and Meredes solutions. Stop worrworrying about those two and set your own course.

  • Everett Rupert Posted: 3/10/2007 3:27am PST

    I would think Jag should source an entry level car from Ford of Australia and do as they will with it, damn the BMW and Meredes solutions. Stop worrying about those two and set your own course.

  • mark Posted: 3/10/2007 9:37am PST

    This is a no brainer, aan bsolutely they need entry vehicle. Their X type suffered from horrible exicution, the car was cheap on the inside, busy and boring on the outside and had little road manners. Because you fail once doesn't mean you shouldn't keep trying, look at toyota with - their trucks and SUV's.