Social media is the bold, new frontier of marketing: terra incognita, Wild West, Deep Space. Sites and services like Facebook, YouTube, Twitter, and Flickr allow advertisers to reach huge numbers of people at minimum cost and maximum speed; all companies have to do is post videos or photos of a product, make sure the right people see them (those...
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Audi Drops Top on A3 Cabriolet
Another week, another new Audi . Hot on the heels of the Cross Cabriolet quattro at the L.A. Motor Show comes first pictures of the droptop A3 compact hatchback. Due on sale in Europe in the spring, the ...
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Safety Agency Names Safest of '08
The Insurance Institute for Highway Safety, the Virginia-based organization which represents the interests of the insurance industry and runs its own crash-test program independent of the federal government, ...
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Hyundai i10 Bows in Europe
The second installment in Hyundai’s drive to rebrand its entire European range has begun. Hot on the heels of the i30 compact hatchback comes the i10 city car, due in dealerships from March. At just 140.4 ...
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Renault Grows with Modus
French manufacturer Renault isn’t short of small cars for the European market. There’s the recently announced Twingo, Clio, Clio Campus, and Modus, none of which is more than 157.5 inches long. And now it’s ...
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Toyota Getting Hammered by Greens
Environmentalists are putting pressure on Toyota to switch sides in the ongoing debate over fuel economy. As a member of the Alliance of Automobile Manufacturers, Toyota , which has artfully used the ...
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Sync: No Turning Back from Tech?
Just when you thought you and your car couldn’t take anymore connectivity, Microsoft has developed a software platform that takes in-car communications and entertainment to a new level. Right now, Ford has an ...
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Fiat 500: Small Car, Big Shoes
Fiat’s new 500 hasn’t even passed its first driving test, but already the mini-hatchback and reincarnation of great Fiats past is being crowed as the next best thing to the MINI Cooper. A “manifesto of ...
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Peugeot Goes Hybrid, Too
French firm Peugeot used the Frankfurt Motor Show to unveil a diesel hybrid version of its acclaimed 308 compact hatchback. The car is only a concept at the moment, but a spokesman commented: “This ...

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