Toyota Puts $2000 Spiff on Prius

2005 Toyota Prius
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With fuel prices at or near record levels, Toyota Motor Sales, U.S.A., is offering new “Eco-Nomic savings bonus” incentives on 2007 Toyota Prius models.

Cuts of as much as $2000 on certain option factory-installed packages are now in effect – about what analysts estimate is the minimum price premium that hybrids command when compared with similar gasoline engine models.

The base MSRP for the Toyota 2007 Prius is $22,175 and the Touring Edition Prius MSRP starts at $23,070. Price reductions were first offered on the Prius this past January, with financing and lease rate incentives added in February and March, resulting in what Toyota said were record-breaking sales.

With combined sales of 169,797 units in 2006, the Toyota Prius, Camry Hybrid, and Highlander Hybrid are the industry’s three top-selling hybrid models. With the addition of Lexus vehicles, TMS sold a quarter-million hybrids last calendar year. — Ken Zino

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