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Hyundai Luxury Sedans, why dont they sell them in europe?

Source: Yahoo! Answers

i've been looking at some luxury sedans such as Hyundai Genesis sedan and the Equus. Apparently they've been doing really well (REALLY WELL) in america, so why dont they sell them in europe?

  • I gather that they are in fact both currently under consideration for a UK launch. The Genesis coupe looks almost certain to come here. The "problem" is that American tastes often differ from ours and I imagine that Hyundai have been nervous of them bombing here, which would do their image no good. Read More
  • Good or not, the brand is seen as cheap and cheerful. So a luxury model, however good, would have no street cred.

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Hyundai says the Genesis has the power and interior space of a BMW 7-Series or Benz S-Class, but the real targets here are Japanese luxury sedans like the Infiniti M four-doors and the Lexus GS range. The Infiniti sedans have snappy handling and quick, responsive steering, as well as a leather-wrapped dash that's a dead ringer for that in the Genesis. The Lexus GS sports a hybrid option, but significantly less interior room than the Hyundai, albeit with flawless execution. The Chrysler 300 is a viable alternative, since it offers V-8 power and all-wheel drive, which the Genesis does not-but the 300 has a plainer cabin and less luxury credibility than any of these other sedans.

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See the Hyundai Genesis in Other Years:

2010 | 2009