Bernhard Takes Up with Chrysler - The Car Connection
Car Reviews, Information, Shows & News
  Sunday May 11, 2008   TCC Spy Shots TCC Hi-Res Photos TCC Forums TCC Newsletters
 You Are Here:  Home > Auto News > Daily Auto News >  Bernhard Takes Up with Chrysler
AUTO NEWS
previous   1 |  2  next   
Bernhard Takes Up with Chrysler
Printer Friendly Version AddThis Social Bookmark Button
He’s not on the board – but definitely on board.

Wolfgang Bernhard
Wolfgang Bernhard  |  

 

Cerberus' full plans for the Chrysler Group remain something of a work in progress. However, it is becoming increasingly clear that Wolfgang Bernhard, the former top executive officer at Volkswagen and former Chrysler COO, will play a significant role in the reorganized company.

Bernhard reportedly now has an office in Auburn Hills and is hunting for a house in the Detroit suburbs. Bernhard's exact role, however, has never exactly been defined.

During his time at Chrysler, DaimlerChrysler, and Volkswagen, Bernhard had maintained a high profile, though he has grown increasingly wary of the press with which he had cordial relations during his first tour in Auburn Hills.

It is widely assumed Bernhard would not have joined the pursuit of Chrysler unless Cerberus had promised him a piece of the action.

Cerberus, however, hasn't offered any details yet on how they plan to structure or govern the reorganized Chrysler after its cut loose from Daimler for good.

One assumption making the rounds is that Bernhard will assume the role of non-executive chairman of a new governing board that will take over legal responsibility for running the company once the spin-off from DaimlerChrysler AG takes place.

Tom LaSorda, Chrysler's chief executive officer, told reporters that he has signed up to remain as CEO for the company's foreseeable future but also indicated Bernhard, whom he described as a good friend, was available for consultation and to offer advice. Bernhard helped introduce the Cerberus representatives to union leaders, LaSorda noted.

So far, no one is suggesting Bernhard's role has gone beyond consultation. However, Buzz Hargrove, the talkative leader of the Canadian Auto Workers union, told the Wall Street Journal he couldn't see Bernhard staying in the background for long.

 

previous   1 |  2  next   

Other Recent Auto News

Daily Auto News: Jan. 18, 2008Daily Auto News: Jan. 17, 20082009 Kia Borrego PreviewDaily Auto News: Jan. 10, 2008 Carmakers Trying to Avoid IncentivesFarley Wants More Fords SoonDaily Auto News: Jan. 4, 2008 See all Recent Headlines
CAR REVIEWS
Latest Reviews:


Find Reviews:
 
FEATURES
2008 DETROIT AUTO SHOW
Ford F-150, Honda Pilot, Toyota Venza, Dodge Ram and Chevrolet Corvette ZR1!
CAR PHOTOS
Get full-screen shots of all the latest cars - search, click, and right-click for wallpaper!
CAR INFO FREE!
Stay informed: TCC's FREE emails for daily news, weekly car info and what's new every week. Subscribe now!
CONCEPT CARS
Trailhawk, Nassau, MKR and C-XF - get the latest on the auto world's future cars!
CAR TRIVIA
Think you know everything about cars? Take our ten-question quizzes and out-Trebek us!
TRUCK REVIEWS
Toyota Tundra, Chevrolet Silverado, Ford Explorer Sport Trac - get 'em all here!
 
NEW ON TCC'S BLOG
Nissan Does a 360
Wednesday, April 30th, 2008 at 5:10 am
Japanese maker lifts the kimono and reveals scores of products, current and new.
Read Full Blog
Recent Entries:
Wednesday, April 30th, 2008 at 12:01 am
Audi Asks: Do You Have the Right Stuff?
Tuesday, April 29th, 2008 at 12:44 pm
Can You Identify These Mystery Cars?
Tuesday, April 29th, 2008 at 12:03 pm
GM Slashing Truck Production; Worse May be Coming
Tuesday, April 29th, 2008 at 3:37 am
What Next Kerkorian?
Monday, April 28th, 2008 at 1:54 pm
Nissan Wires Up With Innovative EA2 Concept